The Charlotte Symphony Orchestra is stepping into a new era of music-making, innovation, and community connection with a fresh and bold brand identity. As we welcome Kwamé Ryan as our new Music Director for the 2024-25 season, we're excited to share a new visual identity that reflects who we are and where we're headed.

A New Era, A New Identity

Designed in collaboration with renowned design firm Perkins&Will through their Social Purpose initiative, our new logo and branding capture the dynamic energy of our performances and our deep connection with the community. 

The design integrates elements of our rich musical heritage, like the elegant curves of a string instrument and typography inspired by musical notation, while also symbolizing how the Charlotte Symphony resonates as a musical pulse throughout Charlotte and the surrounding communities.

Behind the Design

Our new brand isn't just about a new look; it's about conveying the full experience of the Charlotte Symphony -- an experience that's both timeless and forward-thinking, rooted in tradition yet always evolving. The vibrant colors and bold design choices reflect our commitment to innovation, creativity, and accessibility in the world of orchestral music.

"The new identity perfectly captures the energy and spirit of the Charlotte Symphony as we enter this exciting new era with Kwamé Ryan at the helm," said CSO President and CEO David Fisk.

See it in Action

Take a closer look at how our new brand identity comes to life across our platforms -- from our vibrant new logo to the dynamic imagery that represents the heart of our orchestra.

Looking Ahead

Experience the energy of the Charlotte Symphony yourself as we kick off the 2024-25 season with Music Director Kwamé Ryan.

Learn more